About Us

Heart Strong began with a mother’s love—and two brave boys.

Jessica Lindberg created Heart Strong as she faced the life-threatening medical journeys of her sons, Ethan and Bodey. Their lives were filled with complexity, hospital stays, and the kind of uncertainty no parent is ever prepared for. 

Out of Ethan’s journey, Jessica and Erik Lindberg created the Ethan Lindberg Foundation—to support families like theirs navigating complex medical diagnoses. What began as personal became deeply communal. But along the way, something bigger took shape.

Jessica saw something universal:
This wasn’t just about her family—or even families like hers.
This was about all of us.

Because everyone, at some point, will be asked to face the unexpected.
And when that moment comes, we all need tools, truth, and a mindset to meet it well.

Heart Strong grew out of this realization.

What started in hospitals and waiting rooms became a mindset and movement—one rooted in the belief that resilience isn’t for the rare few; it’s for everyone.

Today, powered by the Ethan Lindberg Foundation, Heart Strong exists for anyone navigating challenges and choosing to grow through them. It’s a way of being—for anyone who wants to live strong from the inside out.

HEART STRONG - STRENGTH THAT STARTS WITH THE HEART