Heart Strong isn’t just a phrase, it’s a way of being. It’s the belief that no matter what life throws at us, we have the power to rise, grow, and use our experiences to shape something meaningful.
Heart Strong was born from Jessica Lindberg's story and the Ethan Lindberg Foundation’s work with families facing the hardest challenges imaginable. But it doesn’t stop there.
💪 Heart Strong is for anyone who refuses to let adversity define them.
🏆 For the athlete who pushes beyond limits.
👩💼 For the leader who turns setbacks into opportunities.
❤️ For the parent who keeps showing up when it’s hard.
Heart Strong is a way of thinking, leading, and living.
Heart Strong Core Values
Lead from the Inside Out
True strength starts within. We live with courage, compassion, and conviction—even when the road is hard.
Choose Growth Through Challenge
We don’t avoid adversity—we ask what it’s here to teach us. Struggle shapes us when we choose to grow through it.
-
Live the Questions
We believe powerful questions change lives:
Who will I become? What will I create? Where will I help? How will I inspire? -
Make Meaning of Your Story
Your story matters. We reflect, reframe, and rise—finding purpose in even the hardest chapters. -
Inspire by Showing Up
We don’t need to have it all together. We inspire by living authentically, choosing hope, and showing up with heart.
